This was a project for my Spring 2018 Digital Media Projects class. The client that my teacher had for this particular project was an organization called Students Against Destructive Decisions (SADD). I had to create a new logo design for SADD as part of my project. For these designs, I wanted to create a logo that gave off a positive, empowering message for today’s youth. Also, I wanted to create a design that can encourage people to give a “helping hand” to others, hence the heart on the hand. I made sketches of the logo and scanned them to my computer. Then, I used Adobe Illustrator to create the final logo designs, as well as create different-colored variations of my new SADD logo.
Here are some sketches that I made when I first started this project.
My final logo, in red.
The different variations of this logo.
And for reference, here is the original logo, courtesy of SADD (Students Against Destructive Decisions).